The Five Horsemen of Digital Transformation


Everyone talks breathlessly about digital disruption like it’s a good thing. But what’s often overlooked and under-emphasized is how difficult disruption is to implement in a healthy way, especially when teams are accustomed to roles, processes and tools they have chosen and are familiar with. In this presentation — customized for each major category — digital transformation expert Eric Weaver will discuss the five super-powers you need to harness to create meaningful transformation – without the disruption.

PRESENTATION LENGTH: :55 (:45 preso + :5-10 Q&A)

AUDIENCE: COOs, CMOs, CDOs, business line managers, VPs of marketing, heads of digital

PREVIOUSLY SEEN AT: Beverage Marketing Association 2016 Global Summit